Responding to market and consumer insight with relevant and agile innovation is vital to the continual improvement of core products and services, according to Dr Helene Roberts, group marketing and innovation director at leading packaging manufacturer, LINPAC.
Packaging manufacturers are working smarter than ever before to develop packs that are lighter, stronger and more recyclable. Packs also need to be fit for purpose in terms of protecting, preserving and presenting bakery products.
But what is the best material to use? Fresh food packaging manufacturer LINPAC takes a look at the benefits of Polyethylene Terephthalate (PET) for the bakery sector.
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