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NEW MARKETING & INNOVATION DIRECTOR APPOINTMENT AT LINPAC

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Packaging and retail specialist, Dr. Helene Roberts, has been appointed Group Marketing and Innovation Director – a newly created role at LINPAC.

With a PhD in Polymer Engineering and an extensive track record in packaging manufacturing and retail innovation, Helene brings a wealth of relevant global experience to LINPAC.

In the packaging industry, Helene has most recently worked as a senior marketing director at Graphic Packaging International and also in strategic marketing for fresh food products and consumer goods at Sealed Air.

Helene’s significant retail knowledge stems from working with Marks & Spencer in various roles, including being based in Asia, before becoming their head of packaging.

Helene said: “I am really looking forward to the new role at LINPAC.  The packaging industry is exciting yet challenging and through our focus on innovation, we can strengthen LINPAC’s market-leading position.  We will continue to meet customers’ needs for quality, sustainability, innovative presentation and cost-effectiveness, ensuring that LINPAC remains competitive and at the forefront of technology development.”

Daniel Dayan, Chairman and CEO, said: “The heart of marketing is translating the trends and drivers of our markets into desirable and deliverable concepts.  The core of innovation is turning these concepts into attractive products creating value for customers and consumers.  I am delighted that LINPAC can ramp-up its investment in these crucial and intimately connected areas and that we have been able to attract an individual of Helene’s calibre and experience.”