Amy Bates, Business Development Manager at LINPAC Packaging said: “A string of changing consumer trends has seen this market blossom in the last few years. Eating patterns have changed as consumers look for healthier alternatives to the traditional snack and ‘on the go’ foods.
“We’ve seen the healthy snacking market have a steady increase of the order of 2% over the past couple of years and looks set to continue to grow at a steady rate.”
To meet this need, Europe’s leading multi-material supplier, LINPAC Packaging has increased its Freshware® range of pyramid style pots to include a variety of sizes specially aimed at the prepared fruit and snack product markets.
The pyramid range is manufactured from more than 95% post consumer recycled PET that has been cleaned through the LINPAC supercleaning process approved under EC 282/2008 and guaranteed food safe to EC 1933/2004. The range is fully recyclable alongside standard bottle waste and the use of post consumer recycled material reduces carbon footprint by up to 40%.
The new pots are available with domed lids or are suitable for lid sealing to maintain freshness. Mini forks, fitting snugly and securely into the domed lids are available in black, white or clear versions to meet all requirements.
Bates continued: “It is not unusual today for people to eat at their desk, in the car or in front of the television rather than at a conventional dining table. Packaging manufacturers like LINPAC are responding to these trends and developing new products, which address this demand for cost-effective, flexible, ‘on the move’, eating.
“The chilled foods sector lends itself well to creativity and innovation in pack design and whilst the primary function of packaging is to protect and preserve food, high visual shelf impact and consumer engagement should be important to retailers and food manufacturers who want to succeed in this competitive sector and capture the attention of consumers. They need to differentiate their offer beyond the more standard packaging choices and exploit changing socio-demographics whilst tapping into consumers’ growing concerns about healthy lifestyles, the environment, food safety and waste.”