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Try a slice of LINPAC for premium meats and fish

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An innovative new solution for premium meats and fish from Europe’s leading multi-material packaging manufacturer, LINPAC Packaging, has been designed to reduce food spoilage and waste in-store.

LINslice is an absorbent EPS base ideally suited to products such as sliced smoked salmon and pre-cooked meats. Micro-perforations have been created within the base to absorb any unsightly juices which can contain bacteria and lead to spoilage of the meat and ensuring that the premium look and feel of the pack is maintained so that shoppers are not put off from making a purchase.

Alan Davey, Director of Innovation at LINPAC Packaging, said: “Numerous studies have shown that consumers are willing to pay more for meat and fish which looks fresh and appetizing; appearance is one of the most important characteristics by which consumers judge the quality of such products and so it has to be packed in such a way that its quality appearance is retained for as long as possible.

“A pack which contains meat juices is often overlooked by consumers and left on the shelf either because they generally don’t like to see it or because they are concerned about packs leaking into their bags and on to other food items. The LINslice base has been innovatively designed so that any juices are locked away within the pack itself, offering hygienic and attractive product presentation for retailers.”

LINslice has been developed to work with both HFFS and vacuum bagging applications and LINPAC Packaging has developed LINvac reels and a range of pre-made bags to offer customers a complete packaging solution.

In addition, the EPS board is stable under all conditions of moisture and temperature, unlike the carton board which it often replaces. As well as improving presentation and visual appearance of the packs, this can often give rise to an increased shelf life by a day or two.

EPS is made up of 95% air meaning LINslice is a lightweight, low carbon option for retailers and manufacturers looking to enhance their ‘green’ credentials, yet it is robust so that LINslice offers a stable base for sliced products and retains its rigidity in moist, chilled environments to give better shelf stacking options.

The base is available in a choice of colours and sizes to boost consumer appeal and is a food safe, environmentally strong, alternative to laminated papers and board.


For further media information please contact Joanne Mead, or Ian Green, at GREEN Communications.
Tel: +44 1924 363222