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LINPAC SECURES MAJOR ORDER FOR NEW BAKERY SMARTBOX RANGE

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LINbake Smart Box

Europe’s leading multi-material packaging manufacturer, LINPAC Packaging, has secured a major order for their brand new LINbake SmartBox range from Spanish supermarket chain Alcampo.

LINPAC Packaging has designed and manufactured two bespoke sizes and styles of the SmartBox for Alcampo supermarkets. The range offers retailers a unique packaging solution which ensures maximum impact in presentation and strong branding opportunities, without compromising on product protection and environmental concerns.

The SmartBox gives shoppers a clear view of the product and reassurance it will be well protected on the journey home, so it looks as good on their table as it does in the shop. The cake or gateaux is secured on a PET base which not only assists in the packing process but offers the consumer ease of removal from the pack and can double as a serving platter.

The traditional ‘home-made’ look of the SmartBox adds value to the product and is ideally suited to in-store patisseries assembling gateaux’s and cakes in front of customers as well as for pre-packed items.

Manufactured in Pravia, the SmartBox kits have been designed to ensure they are easy and quick to construct and are supplied as flat packs with stacked lids for easy storage.

Special air flow grooves between the base and the PET lid allow air to circulate freely which prevents condensation in the pack and the cartonboard has been treated so that it is suitable for both chiller cabinets and the freezer.

The SmartBox has also been designed with the environment in mind, potentially eliminating the packaging waste destined for landfill. As well as being available with a lid made with post consumer recycled PET, both the cardboard base and lid are easily recycled.

The SmartBox range is available in two standard print designs to enhance the look and feel of the box but retailers and packers can create their own eye-catching and bespoke designs.

The five easy steps for constructing the SmartBox:

1. Click the edges of the box together which will automatically lock in position
2. Fold in the small edges
3. Slide the pastry into the box
4. Apply the lid
5. Fold up the outer sides to lock the lid in place.

Marcin Rutkowski, bakery sales manager at LINPAC Packaging, said: “Product presentation and protection is very important to consumers when purchasing products and our SmartBox range is ideal for items such as gateaux and other cakes. It provides products with an attractive and protective package which can be branded to entice the customer to purchase, while its simple construction is a simple operation for retailers to carry out in-store.

“We are extremely pleased to have been able to deliver a packaging solution to Alcampo which is unique and eye-catching, perfect for them to display their premium cakes in.”

LINPAC Packaging is a leading supplier of food packaging products to the central and eastern European markets, with an extensive manufacturing and distribution network across the region. The company is a multi material packaging supplier to the protein, bakery, fresh produce and foodservice markets across Europe and beyond, working with customers to offer consumer focused packaging solutions.

For further information about LINPAC Packaging call +48 713 191 200.

 

For further media information please contact Joanne Mead, joanne@greencomms.com or Emma Franklin, emma@greencomms.com at GREEN Communications.
Tel: 0845 4503210.