Chocolate, chocolate and more chocolate – that’s what Easter’s all about! LINPAC, with its range of confectionery packaging, is interested in new and emerging product trends, which in turn have a knock on effect on future pack design for the sector.
Each year in Europe and the USA, about 900KG of food is produced for each person. Yet of this 280 to 300KG is discarded between farm and fork. In the UK, millions of tonnes of perfectly good food is destroyed before it even leaves the farm.
This week we celebrate one of Britain’s favourite culinary joys – the pie. British Pie Week runs from March 7-13 this year, making it the perfect time to show our appreciation for these pastry sweet or savoury tasty treats.
Fairtrade fortnight runs from 29th February to 13th March this year and has the theme of “Sit Down for Breakfast, Stand up for Farmers”. This first sprang from Martin Luther King’s famous saying “Before you finish eating breakfast in the morning, you’ve depended on more than half the world” highlighting how we, as consumers, take for granted those farmers and workers that produce the food we know and love. This simple act of having a Fairtrade Breakfast can help to support farmers and fight the issue of global food insecurity.
Consumer behaviours are forever changing. Between 2000 and 2008 consumers branded ‘Generation T’ were Time poor and cash rich shoppers. The economic crisis brought ‘Generation P’ in 2009-2014 when consumers were driven specifically by Price. The present day brings us consumers labelled ‘Generation C’ who expect the ultimate in Convenience. Packaging manufacturers need to be very aware of these millennial shopper behaviours and change packaging attributes accordingly in order to offer the ultimate convenience that this new Generation C shopper requires. LINPAC has responded accordingly, incorporating many trends into our extensive ranges. Our Freshware® range includes salad and fruit boxes perfect for lunch on-the-go along with individual cake portion packs; ideal to avoid wastage and keep on the healthy diet path.
LINPAC Senior Holdings Limited, Wakefield Road, Featherstone, West Yorkshire, WF7 5DE
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