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COLLABORATION NEVER TASTED SO SWEET

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New 'fold-out' patisserie packaging for the bakery sector developed by LINPAC and Graphic Packaging

LINPAC and Graphic Packaging are on a roll after collaborating to create a premium range of patisserie packs for cakes and pastries to meet the growing demand for high quality goods within the bakery market.

Globally 141 million tonnes of baked goods are sold each year according to Euromonitor, with a forecasted growth rate of 7.04% CAGR to 2019 (Technavio), so its safe to say that the outlook is positive.

Europe has the largest slice of the bakery market, creating a €98.4 billion annual revenue and making it the fifth sub-sector of the European food industry but the first in terms of value added at 20%.

The two leading food packaging manufacturers have teamed up to target this growth by designing and manufacturing four packs which combine carton board and rPET. Graphic Packaging developed the carton board trays and bases whilst LINPAC created the compatible lids.

With a predicted growth in plastic packaging of 5.2% and 4% in carton packaging over the next five years the timing couldn’t have been better.

LINPAC believes the collaboration with Graphic Packaging has allowed them to produce a range which meets the needs of the bakery sector and consumers in terms of convenience, appearance and added value.

The crystal clear rPET manufactured by LINPAC make cakes and pastries look fresh and tasty so that the product stands out on the shelf. In addition, great convenience factors such as the ‘Fold Out’ shallow carton board design, which transforms into a presentation plate for use by the consumer at home, means the range is sure to be popular.

So have your cake and eat it, this February, at Packaging Innovations where LINPAC and Graphic Packaging representatives will be there to show these packs for the first time – you haven’t seen muffin yet!

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