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LINPAC support Fresher for Longer campaign

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Fresher for Longer schools Campaign

LINPAC Packaging UK are excited to announce their participation in the ‘Fresher for Longer’ Schools programme; a new initiative that has been set up to educate children on the issue of food waste and to facilitate the creation of their own behaviour change campaigns to tackle the issue.

Ten schools across the UK will go head to head to create the most innovative and effective food waste reduction campaign and the winners will get the chance to pitch their idea to industry leaders in London on an expenses paid trip to our capital city!

The programme is being led and run by Global Action Plan, a United Nations endorsed environmental charity and is highly supported within the industry by organisations such as INCPEN, The Packaging Federation and WRAP. The hope is that this student-led approach will inspire the youngsters to become the green leaders of tomorrow and fully understand the role of packaging in reducing food waste, rather than view it negatively.

LINPAC have teamed up with local secondary school, Carleton Community High, and will support them through the programme as their ‘STEM Ambassadors’.  Jo Stephenson and Emma Czirok, from the LINPAC Marketing Team, joined the students and the Global Action Plan staff on the 23rd January to kick off the programme.  They hosted an interactive workshop where students were introduced to the topic in a creative and fun way.  In order for students to understand the need for effective packaging solutions, a site visit is also being organised at LINPAC Featherstone.

Graeme Robinson, Managing Director, UK & Eire, comments: “LINPAC has a proud history of working with our local schools and community.  We invested in the library at Carleton Community School in recent years and now have committed staff to working with the students on better understanding the importance of reducing food waste and the need for us all to take our environmental responsibilities seriously.  LINPAC, along with INCPEN, The Packaging Federation and many other associations we work with, are lobbying hard for Government to recognize the importance of packaging in reducing food waste and the great work that the industry is doing to product environmentally friendly solutions.”

The next planned event is the ‘Challenge Day’ in February, which will see Global Action Plan and the LINPAC STEM Ambassadors working with the school team to identify potential target areas for the food waste reduction campaign and create an action plan.

 

 

 

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